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Camden Partners and Towne Park

A Baltimore private equity firm invested in a Maryland company in 2007 and sold it seven years later. The case sets out the firm’s focus, the deal as told at the Club, and the speaker’s view of what Baltimore lacked.

Case 03Track Private equitySource Club recap
Panoramic view of the audience at the joint event with ACG Maryland, seated at long tables.
From the recap of the session. Photograph from the Club archive.

The facts

Date
March 9, 2016
Where
Carey Business School, Baltimore
Speaker
David Warnock, Co-Founder and Senior Partner, Camden Partners
Format
Joint event with ACG Maryland; sold out, more than 60 guests
Firm focus
Education, business services and healthcare
Deal
Towne Park: invested 2007, exited 2014 to TA Associates

How it unfolded

1. A focused firm

Camden Partners concentrated its investments in three verticals: education, business services and healthcare.

2. The deal

In 2007 the firm invested in Maryland-based Towne Park and built it into what the recap describes as the largest provider of contracted hospitality services and parking systems nationwide.

3. The exit

Camden Partners exited the investment in 2014 with a sale to TA Associates, about seven years after investing.

4. What Baltimore lacked

Asked how entrepreneurship, venture capital and private equity fit into Baltimore, the speaker named two gaps: seed-stage capital and talent. He pointed to a seed-stage fund the firm had started for early-stage companies in the region, and to the importance of the city’s image and energy in attracting talent.

What to take from it

  • A narrow set of verticals lets a firm build depth and repeat what works.
  • A private equity investment is a timeline: an entry year, years of building, and an exit to a buyer, here another investor.
  • Ecosystem gaps can be a source of new funds: the seed-stage gap led to a seed-stage fund.

Try it yourself

Write the deal as a timeline of three dates, then say what a buyer such as TA Associates might have valued in the company in 2014.

Source and terms

Built from the Club’s recap: Private Equity Deal Making by David Warnock, Camden Partners. Figures and descriptions are as given in the recap; they were not checked against other sources.

Terms used: Private equity · Exit · Seed stage